Developing, nurturing, and promoting your brand is one of the most important focuses of your business. In order to attract your demographic and define your audience, your audience needs to connect with your brand. Having a well defined clear brand will enable clear advertising and help you to grow your business efficiently. Here is a great article from Column Five about creating brand identity (it even comes with a free toolkit).
READ MORE HERE:
https://www.columnfivemedia.com/how-to-create-a-brand-identity/